Brief for LOGO design
1.	Brand name : White Witch (primary) New Zealand (secondary) 
2.	Logo defining our brand; White Witch - a new company creating high quality, certfied organic skin care.
3.	Why White Witch?  White Witch is a historical description of early female herbalists who utilised Mother Nature to improve the lives of those around them.  A well known herbalist and wise woman from the 19th century (Isle of Man) was a forebearer of one of the initiators (this will be a background story for the 'origins' of the brand).
4.	The brand would therefore need to convey a vision of the transfer of knowledge from the 'olde world' to the 21st century.
4.	Although a new company the initiators have significant experience in the field of natural/organic skin care manufacture and sales.
5.	A minimalist look is favoured but not essential.
6.	This is the first step in the overall design portfolio for the brand  - the logo needs to be easily transferable to packaging, web and advertising media (we are optimistic that these follow-up projects will flow on from this).