what. branding

We are looking for a logo for our technology company what.. It should be storable as a vector shape (such as svg) and should be color-agnostic, respectively work on different backgrounds. Let's assume the background is white and the logo color is black.

See below's versions for the basic shape. Based on this we are looking for slight changes of the font vector to make the logo more unique, memorable & recognisable.

Our core messages are: we are proficient in technology, design, communications and marketing, we are easily approachable and talk the language of business and marketing - meaning we can communicate well with non-tech people. We know how to connect technology with marketing and business.

The resulting logo should remain clear of any elements that are already attached to any sort of meaning or easily associated with things or concepts. For example we wouldn't want a graphical representation of a 'pixel' be part of the logo because pixels is a known concept and carries meaning.

Version 1 what. what.
Version 2 what. what.
Version 3 what. what.
Version 4 what. what.