Instructions: 
Read through this example company scenario and the following sections that define its creative content. Then replace the content with your own. This sometimes takes multiple pass-through attempts to help make it clear.

Company or Brand: ”N.E. Handyman”
Creative Brief 08/19/23 v.1

Project Summary:
•	Available to serve homeowners and provide a quality service and be easy to work with. 
•	We provide effective solutions to your home issues. 
•	We handle small remodels, repairs, installations, painting, and more. 

Top 3 Brand Power Statements:
1.	Quality Work –We take pride in each and every project!
2.	Friendly Service – On-time, courteous and most important we respect you and your home! We also stay communitive throughout the project so you know exactly what is happing
3.	Great rates – We know every job is unique, we price out for the job so you are not overcharged.

Target Audience:
•	Homeowners looking for repair solutions. 
•	Homeowners who struggle to find a good, trustworthy, handyman, carpenter, woodworker, or skilled tradesman.
•	Someone who just needs to part of projects done that requires skills beyond what they want to do themselves.
•	Someone who they can feel comfortable to have in their home again and again.  

Perception/Tone/Guidelines:
Experienced, no pressure sales, great pricing, quality workmanship, knowledgeable, and dependable.

Communication Strategy:
•	Develop a widespread internet and social presence. 
•	Invest in a wide range of media so people can easily see what we do. 
•	Make it easy to navigate our website to contact us. 
•	Advertise locally, real estate, community papers, etc to target new homeowners. 

Competitive Positioning:
•	High, there of plenty of handymen, contractors, and tradesmen out there. 
•	Most don’t share on social media or have videos of their work that’s understandable or easily comprehended by a homeowner. 
•	Invest into quality photos, videos, to support the story of projects. 
•	The stories will be clear and present a more experienced, organized craftsman level of work. 

Single-Minded Message: Dependable, Quality Home Repairs and Installation(s). 

In Closing…
This template will help us start to build an effective digital marketing strategy. However, if you need more help or if you need someone to execute your digital marketing strategy for you, please don’t hesitate to ask! Just email me at growth@fuelupmarketing.com call 484-935-3311.