The Barbour Group, LLC

What is your Social Media Strategy?

Are you doing all you can to leverage social media for your business?  Are you listening to everything customers are saying about your brand and delivering insights from those conversations to impact your business?  Are you creating content that gets engagement, likes, and shares?  Successful organizations use social channels to listen to social conversations about their company and industry, create relevant content, publish to the right channels, amplify their campaigns with paid media, and track those campaigns to follow customer engagement.

Right Message?

Through insights found in social media conversations, you may discover how customers talk about your products, or growing industry trends.  Leveraging those insights allows you to create relevant content and direct it toward your target market.

The Barbour Group LLC provides our clients with a one stop solution that allows them to get better customer insight, create better content, and realize faster sales growth from social media.  

How We’re Different

Unlike most social media management companies that provide you with a stock image and some general tagline, we are a company that truly knows our customers and creates hands on content that local people can relate to.  Located in central Mississippi we prefer to work with local businesses that we can sit down with to really understand the value that they deliver.  We then make content that illustrates that value to their target market through targeted posts.

Once we start tracking and collecting customer interactions we use relevant metrics to decide which post your customers respond best to.  After identifying these popular post we can turn these post into paid ads to reach more customers.

Right people

Targeting the right customer is critical to get the most out of your marketing dollars.  Unlike billboards or tv where everyone sees your ad we can direct your ads to customers who have similar interest that are aligned with your business. This hyper targeted ad method will increase paid media placement effectiveness and increase ROI for your marketing efforts.

Your Community

The goal of every Social media account is to create a loyal community of followers who enjoy the product or service your business provides.  Some fans will jump out at you: They’re the ones who constantly share, like, comment, favorite and tweet.  Engaging with these valued followers is critical to build your brand and social fan base.  We will reach out, reply and let them know they’re valued members of your social community and also ask them to invite friends to stop by your social pages.  This direct approach is time consuming but very effective.