Analytics has changed, have you?
Analytics isn't the afterthought it once was, but has rapidly become the driver of digital businesses. Tools have got more sophisticated and practices have improved the reliability and breadth of what's recorded. Is your business still stuck doing it the 1990s way, and what can you do about it? Simon walks through the evolution of digital analytics, how to do things properly today and where things are headed.

We'll cover:
Your grandmother's Digital Analytics
Tag management to move fast
Data assurance to prevent breaking things
Tool improvements and changes
How to get to the new world of modern digital analytics


The presenter
Simon Rumble has been doing Internet stuff for 25 years and got into digital analytics while trying to understand what people were doing on web sites and why. He loves joining the dots between different sets of data in order to tell a story.