Description 

A lifestyle brand targeting men and female between 18-35 (brand name is "James Riley"
Should reflect similar values NIKE reflects, however be less sporty and more lifestyle
The target group should connect the brand with the following words-phrases: 

- Determination 
- Self-development 
- Practice makes perfect 
- Perserverance 
- Endurance 
- Don´t live for others 
- Life is short, start taking action 
- Don´t just dream, realize your dreams 
- It´s never too late to change your life 

Fonts 

Below are fonts we like but need to further see together with symbol 
We are very open to suggestions however prefer clean looking

James Riley 

Image-symbol 

Although we are open to suggestions. One recommendation could 
be to incorporate the infintity symbol below either under or over the 
brand name "James Riley". The black one below best represents the
feeling and style we are looking for. Cool and lifestyle looking. Colors
could be ok, but fewer colors is what we have in mind.